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Programme Overview
Friday, 15 April 2011
| 10.30 |
Opening Session [Auditório]
|
| 11.00 |
Panel 1 [Auditório] Theme: The enjoyment of the Heritage in Portugal: the state of the Art Constraints to the development of the sector (professions, properties, players) and opportunities in the near future (products, events, facilities).
-
Manuel Lemos
Presidente of União das Misericórdias Portuguesas[Union of Portuguese Public Social Welfare Institutions]
-
Sandra Costa Saldanha
Director, Secretariado Nacional para os Bens Culturais da Igreja[National Secretariat for the Cultural Assets of the Church]
-
Francisco Lopes
President - Associação Portuguesa de Municípios com Centro Histórico
|
| 12.30 |
Debate [Auditório]
|
| 13.00 |
Lunch
|
| 14.30 |
Panel II [Auditório] Theme: From Resources to Products From Inherited resources to Thematic heritage and Thematic entertainment, culminating in new forms of heritage management.
-
Gaetano Mercadante
Secretary-General - Confcultura - Associazione degli operatori ai servizi museali, Itália
|
| 16.15 |
Debate [Auditório]
|
| 16.45 |
Coffee Break
|
| 17.00 |
Panel III [Auditório] Theme: Artistic Creation Contemporary artistic creation as a means to revitalise the heritage: contemporary art , traditional art.
|
| 18.20 |
Debate [Auditório]
|
| 20.30 |
Congress Official Dinner Presentation of the Turismo do Alentejo 2011 Awards.
|
Saturday, 16 April 2011
| 09.30 |
Panel IV [Auditório] Theme: Cultural Branding and Operationalisation How to create a national brand, a council’s brand, a regional brand.
|
| 11.15 |
Coffee Break
|
| 11.40 |
Elvas application for World Heritage [Auditório]
|
| 12.20 |
Debate [Auditório]
|
| 13.00 |
Lunch
|
| 14.30 |
Panel V [Auditório] Theme: Touristic-Cultural Marketing How to sell heritage: possible product formats, involved players, difficulties of the product / region in terms of Cultural Touring.
|
| 16.00 |
Coffee Break
|
| 16.20 |
Closing Session [Auditório] Theme: All Heritage: National Trust National Trust, United Kingdom, National Trust´s Garden Historian, Richard Wheeler
-
Richard Wheeler
National Trust's Garden Historian - National Trust, Reino Unido / United Kingdom
|
| 17.20 |
Debate Panel 5 and Closing Session [Auditório]
-
Moderator: Teresa Ferreira
Director of Departamento de Dinamização - Turismo de Portugal
|
| 18.00 |
Conclusions and Closing Remarks [Auditório]
|
This programme can be changed. If you wish to print it, verify if your printed version is the same of the online one.
Version: 1309854506
